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New Products Management, by C.Merle Crawford, C. Anthony Di Benedetto
Ebook Download New Products Management, by C.Merle Crawford, C. Anthony Di Benedetto
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"New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
- Sales Rank: #2764532 in Books
- Published on: 2005-05-01
- Original language: English
- Number of items: 1
- Dimensions: 1.10 pounds
- Binding: Paperback
- 608 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
The Best NPD Book I have read to date
By Fiasco
I consider this book the "bible" for New Product Developers (NPD). Much better organized and complete than the PDMA-Handbook or Winning At New Products by Dr. Cooper. Whether your background is in marketing or engineering or industrial design. The authors communicate a proven framework upon which new products have the best chance for success. Every business leader should read this book, to remain competitive in changing times. Innovation is at the heart of suceess, and this book helps to pave the way. It is also a key resource for passing the PDMA-NPDP exam.
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