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Maths and Stats for Web Analytics and Conversion Optimization, by Himanshu Sharma
Download Ebook Maths and Stats for Web Analytics and Conversion Optimization, by Himanshu Sharma
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The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.
Often big heavy books on maths and statistics teach you more than you need to know, you learn things that you may never use in your working life. Not only do these books waste your time and money but they also constantly push you to give up on learning key maths and statistics skills.
This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business.
Every topic that I have covered in this book has something to do directly with your day to day job. This is not a book that will help you to become a fully-fledged statistician or a book to be used to pass your maths/statistics college exam.
This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts.
I will explain some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.
- Sales Rank: #527378 in eBooks
- Published on: 2015-10-24
- Released on: 2015-10-24
- Format: Kindle eBook
Most helpful customer reviews
5 of 6 people found the following review helpful.
You'll build the necessary web analytics skills with this book
By Amazon Customer
If you need proof that Himanshu is an expert in his field, skim through his blog at optimizesmart.com. This book is a continuation of his writing style: Skipping the fluffy marketing talk with no substance and focusing on hands-on knowledge for analytical craftsmanship. Himanshu always keeps it at a sufficiently detailed, yet understandable level. The usual stat book experience is to be drowning in greek letters and formulas after 20 pages. The author knows that his audience are web analytics people working in the trenches and gives great advice to avoid all potential pitfalls (there a more than most people think). He also offers great procedural advice of how to approach typical day-to-day analytical tasks. Be sure to build the necessary web analytics skills with this book.
2 of 2 people found the following review helpful.
Get it without hesitation because you need it for sure to be a guru in digital analytics.
By Hozaifa F Al Safwa
This book deserves more than 100%. Awesome book to read, learn and get a hand on experience in Digital Analytics through math and stats. This is the book I was looking for to fill the gap I have, and I think most of the web analyst do. Easy book to grasp quickly.
Math and Stats are the foundations of analytics in the world.
Thanks Himanshu for the efforts and time to educate digital analyst and to become statistically confidence. One million Thanks.
5 out of 5 :)
2 of 3 people found the following review helpful.
Little money, very well-spent
By Kevin S. Gray
I'm a marketing science and analytics consultant and bought this book to broaden and deepen my knowledge about this aspect of marketing. This is especially important when I work with SMEs. I found the book excellent and very useful. It is written in plain language so that even those with limited stats/math background will not struggle with the technical parts.
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